Our story

My name is Dildora. I’m a makeup artist, entrepreneur, and mother of three based in Houston, Texas. I first became interested in soap making when my youngest daughter began getting skin rashes at bath time. When doctors recommended steroid treatments, I knew there had to be a better, less extreme option. She needed a gentle, all-natural soap to soothe her skin, so I learned soap making and created a specially formulated cleanser that wouldn’t irritate her. For me, there is nothing better than using my knowledge and skills to help my kids.

After my family, my other passion is makeup. I believe makeup empowers women. Makeup not only helps us look and feel our best; it also offers a path to financial independence for women who want to own businesses in beauty services. After working successfully as a professional makeup artist, I began mentoring other women interested in starting their own makeup businesses, teaching them the techniques and practices they needed to know to be successful. I saw how important women-owned small businesses can be in shifting cultural norms and attitudes.

One of the most important aspects of professional makeup is proper hygiene. Brushes and sponges need to be thoroughly cleaned after each client. If you are like me, you probably use a fresh set of brushes for every person. At the end of the week, you have hundreds of brushes to clean. Cleaning can take hours. People use all sorts of soaps and detergents to clean brushes and sponges: some people use specialty soaps; others use liquid hand soap, shampoo, laundry detergent, and who knows what else. In my experience, none of these work very well. I had to wash brushes multiple times before they came clean; others solutions barely cleaned at all; and some soaps were so harsh they slowly ruined my brushes.

After learning soap making to help my daughter’s skin condition, I wondered if I could create a cleanser that would actually work for makeup brushes and sponges. After months of experimentation, I created Tabiiy Makeup Brush and Sponge Cleaning Solution. Using oils as a base, Tabiiy cleanser is an all-natural, vegan, paraben-free, detergent-free, hypoallergenic cleanser that cleans brushes and sponges fast. Instead of washing brushes over and over again, our cleanser works from the first swirl, cutting cleaning time in half. Tabiiy comes with a complete packaging solution, including a silicone scrubbing pad and convenient case. This cleanser not only saves you hours of cleaning time each week, but also extends the life of your brushes by conditioning them with every cleaning. 

The response to Tabiiy cleanser has been incredibly gratifying. Makeup artists everywhere are discovering they suddenly have more time to grow their businesses and spend with family and friends. Try our cleanser today!